Custom Development

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Featured Client

.Net Project for a Danish Company

Option Matrix has been working over last 2 years for an IT solutions firm in Denmark that provides portal solutions to sports clubs

Transform your business with custom development

Most generalized software is no better than an automated excel sheet. Since it is widely available, it delivers no competitive advantage at all.

There are two compelling reasons to invest in a custom software solution:

1. No ready-made software does exactly what you need. 2. Control and ownership of the software that runs your business is necessary or desirable as a strategic asset

Constraints and Challenges

Off the shelf product may add some automation for a small business or startup but a growing progressive minded business must leverage technology for sales acquisition or operational efficiency to accelerate business growth and create advantage. Canned products can never meet this goal as there is no scope for differentiation. Off the shelf software may be fast and cheap, but we soon find that the lack of customisation relative to the day-to-day operations ultimately lead to inefficient, manual processes. As business grows further, these challenges became more and more pronounced and self limiting. Off-the-shelf software cannot meet every need. Canned solutions are rigid. The vast majority of off-the-shelf software will not allow you to modify its functionality in a meaningful way. It may be difficult to add or subtract built-in features, leading to either too many or too few functions for your company.

Benefits of custom application development

Off-the-shelf software may not be compatible with other programs. Internet connected and private applications in web, mobile and IOT space present a massive opportunity to create business advantage. Custom software makes sense if you are an ambitious business leader and are building a large business that can spread the cost of a proprietary system over a large number of clients. Custom software is much more flexible, and is designed to meet your needs exactly. It’s branded how you want, looks how you want it, and lets you customise not only its appearance but its exact features and exactly how they work. If you want, the software can simply be built to read your existing data and work with other systems you may already have using or creating your data.

Advantages of tailored software

Software that is specifically tailored to the way your business works naturally provides the least friction and the biggest leverage for your operations. It amplifies your unique operational efficiency and tactics for best effect, thus becoming a strategic advantage over time. For example:

  • More rapid and targeted responses to changes and opportunities in your business or industry – how, when, and what are under your control.
  • Every company is different; stock software treats them all the same.
  • Enables practical innovation.
  • The tendency to just ‘go with the flow’ and work however the stock software works leads to ennui and passivity, secretly hoping that the vendor will come up with something awesome so you don’t have to solve your own problems.
  • Because it’s all about your business, it can be tailored to provide a competitive advantage in ways that stock software cannot support.
  • Increased self-knowledge for the business – and knowledge is power, the power to change only what you need to, when you need to, in focused and measurable ways.
  • The ability to grow, learn, and evolve as the company grows, learns, and evolves, thus increasing returns across the board. Custom software development can help protect your business from external threats. The majority of successful hacking attempts performed on business are as a result of hackers exploiting known software vulnerabilities in commonly-used software. Custom software will be a much less attractive target for hackers as it will require comparatively much more effort to learn how to breach the system. Despite its initial costs, custom software is well worth the resources it requires if you are hoping to build a business of meaningful scale. Building your own software that is specifically tailored to your company’s needs, as well as focused on scale and efficiency, can help mean the difference between offering a commodity service and offering a highly differentiated one at a better price.


  • If your business must work the way you have designed it,
  • And you are serious about your ambition, growth and competitive advantage,
  • Then a custom software solution may be the best option

Request a Quote

Featured Client

.Net Project for a Danish Company

Option Matrix has been working over last 2 years for an IT solutions firm in Denmark that provides portal solutions to sports clubs


Option Matrix India’s Offshore Software Development Center at Hyderabad is a spacious development center and the sophisticated infrastructure is complete with an array of advanced workstations, cutting edge computing and network systems and smart communications systems.


Our facility provides an ideal and exclusive environment to creative and skilled professionals engaged in information technology development activities. It is scientifically designed and a fully networked workspace, complete with all the support services. High-speed data communication links provide connectivity to clients worldwide. While being fully secure & well equipped, this round-the-clock Technology Center ensures each and every software engineer/consultant, up and running workstation connected to servers and printers.

The company’s LAN has been built by the 100MB Ethernet technology with micro segmentation. A 512 KB (extendible to 2MB) line provides access to the Internet, with backup of broadband internet connectivity of 1 MB. A double firewall separates the line from the LAN.

Work Space

The Option Matrix India’s Infrastructure combines applications for software development, knowledge management, and technical communication controlled through a centralized project workspace with Web-based administration all based on a centralized fine-grain role-based permissions model.

  • High-End Dual Pentium Servers (UNIX, Linux, NT) and
  • Pentium IV Desktop PCs
  • LAN
  • ISDN and Leased Lines (Internet) to International Customer (as per requirement)
  • Internet access and e-mail
  • VOIP Phones
  • SKYPE, MSN, Yahoo, AIM (Instant Messenger)

Local Network Specifications

Option Matrix India has a 5000 SFT development centre with six 512 KBPS broadband Internet connections and double redundant power backup. We have currently defined workstations of 60 SFT and every workstation has an independent UPS supply and there is a common UPS power backup for the premises. We also have a standby power Computer Systems Security generator to ensure a double redundant power backup in the worst-case scenario. We have a CISCO firewall server and use both Norton & McAfee anti-virus software to protect our network. The public network access is physically isolated from the internal private network for increased security.

All power is first fed through our UPS system. Power is converted from industrial three phase AC to DC; this process removes any power surges or spikes. Power is then fed through to the various battery cabinets to constantly charge the fail over batteries. Power is simultaneously drawn from these batteries and duly converted back to AC. This is then distributed via under floor conduits to each server rack. Our generator fail over panel ensures that the server is kept online during any outage.

Option Matrix India has the best-of-breed equipments that facilitate in providing world-class services to its clients – worldwide. Option Matrix India is located in one of the most technology-advanced cities in India having a high rate of technical skilled manpower to meet the ever-increasing demand for skilled resources.

Security Measures

Option Matrix India exclusively uses only Licensed Software in every part of operations. The security measures adopted to protect client data and preserve Web Designing Indiaour knowledge libraries are listed as Physical Security, Cellular structure, Anti-virus and firewall security, Private network isolation, Off-site data backup, Data Disposition, System Security Administrator, Termination of computer access, Safeguarding Accounts and Passwords, User-Identification and Password Standards.

The security measures adopted to protect client data and preserve our knowledge libraries are listed below:

  • Physical Security – We employ strict security policies and procedures that govern the management of both physical and logical infrastructure. We have a hands free policy and no employee can carry any documents or media in and out of work premises.
  • Cellular structure with swipe card authorization – The project teams are physically isolated from each other and each work cell has an independent swipe card authorization which can only allow the specific associate staffed on the project to enter the cell.
  • Anti-virus and firewall security – We use Norton & McAfee anti virus software and ensure latest updates on a daily basis at each workstation.
  • Private network isolation – Our public network interface to receive and send out data to clients and partners is fully isolated from the development network and any exchange of data between the two can only be done after rigorous process of approval and verification.
  • Off-site data backup – We have a daily / weekly / monthly backup policy and the backup CD-ROM discs are stored offsite in a bank safety vault at Hyderabad & New Delhi.
  • Data Disposition – All Data shall be properly disposed of when it has exceeded its required retention period, or it is no longer needed for the operation of the project. This includes output such as paper listings, CDs or magnetic tapes.
  • System Security Administrator – Each computer system shall have a designated System Security Administrator. This individual is responsible for creating user-ids with the associated access privileges granted by the appropriate Application Security Administrator, for maintaining an appropriate level of overall system security, and for monitoring the system for security violations. This individual shall also maintain records for all accounts including appropriate signatures and associated access privileges granted. Such records shall be maintained for two years after account termination.
  • Termination of Computer Access – When a user no longer works for the firm or assumes different job duties within the firm, it is the responsibility of their manager or supervisor to request that their user-id be deleted, at the latest, by the date of termination or transfer. If a transferred employee needs access in a new job, a new user-id must be obtained. User-ids will be terminated if they are not used for one fiscal year. Access to computer accounts may be suspended at any time if security violations or misuse are suspected.
  • Safeguarding Accounts and Passwords – Access to computer accounts must be protected, at minimum, by a user-identification (user-id) and password. It is the responsibility of the user to safeguard his/her user-id and password. A user-id is not to be shared; the password is not to be divulged to others.
  • User-Identification and Password Standards – A user-id and password must be required to access any system. User-id to be at least 6 characters long. Passwords must be at least six characters long. Restrictions on password complexity are system dependent. Passwords must be changed at least once every 90 days.