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Featured Client

Web -project for Australian client

We built a large web project for an Australian entrepreneur and got this testimonial as a note of appreciation for the work done by our team

Online Body Building Supermarket

Having amassed years of experience in the bodybuilding and nutrition industries, this UK client created Bodybuilding Supermarket in 2008.

The following points summarize this project:

  • User can search various types of Supplements, Accessories, Fitness Equipment, and Clothing from a massive choice of Bodybuilding Supermarket database.
  • Bodybuilding Supermarket products can be displayed according to the categories. There are more than 10,000 various products which are available in Supplements category. Categories like Recovery Drinks, Fat Loss, Fatty Acids, HMB, Immune Support, Joint Support, L-Carnitine, Liver Support, Meal Replacements, Muscle Recovery, Muscle Support, Nitric Oxide, Nutrition Shakes, Post Workout, Pre Contest, Protein, Protein Bars, Ready To Drink, Estrogen Blockers, Energy Supplements, Pre Workout, All In One Formulas, Amino Acids, BCAAs, Antioxidants, CLA, Creatine, Energy Bars, Energy Drinks, Energy Gels, ZMA, Whey Protein, Testosterone Support, L-Glutamine, Tribulus Terrestris, Vitamins and Minerals, Weight Gain, and Weight Loss are available in Bodybuilding Supermarket database.
  • In Bodybuilding Supermarket products can be displayed according to the categories. There are more than 10,000 various products which are available in Fitness Equipment category. Categories like Hand Grip Exercisers, Medicine Balls, Weight Lifting Accessories, Weight Lifting Belts, Skipping Ropes, Weight Lifting Gloves, Weight Lifting Straps, Weights, and Yoga Mats are available in Bodybuilding Supermarket database.
  • In Bodybuilding Supermarket products can be displayed according to the categories. There are more than 10,000 various products which are available in Accessories category. Categories like Aerobic Accessories, Books, Drinks Bottles, DVDs, Shaker Cups, and Training Accessories are available in Bodybuilding Supermarket database. In Bodybuilding Supermarket products can be displayed according to the categories. There are more than 10,000 various products which are available in Clothing category. Categories like Hats, Jackets, Training Vests, and T-Shirts are available in Bodybuilding Supermarket database.
  • Each and every product can have details like Product Name, Product Description, Product Images, Quantity, and Type. All these details can be uploaded by Administrator or Admin Users of Bodybuilding Supermarket. All the product details can be uploaded through XML file and these details can be updated either by XML or manually. User can select the product and specify the quantity and type options for that product. Amount can be calculated automatically and by clicking on the Add To Basket button user can be redirected to the Basket page.
  • User can pay the amount through Secure trading payment gateway. Administrator and customer will get emails about the product purchased and the product will be delivered to the customers address which he has specified while filling the checkout form. Users can rate the products from 1 to 5 and they can give feedback for the products. All the ratings and comments can be displayed once it is approved by the Administrator.

Technology Architecture

PHP 5 with MYSQL 5 on Linux server is used as the technology stack for this application. Cross browser compatibility across IE 7, Safari and Firefox 3 is maintained. The application was programmed in web architecture using PHP 5 on server side and MYSQL 5 as RDBMS. Application architecture is centralized for easy manageability. Application has been optimized for Internet Explorer 6+ but HTML 4 compliance was preserved to ensure cross browser compatibility with other common browsers like Firefox and Netscape Navigator.

Cross browser compatibility is largely ensured through use of XHTML 1.0 and HTML 4 compliance. All application testing was done in Firefox which has a more restrictive implementation of HTML / JavaScript and this ensures that it runs well in IE browsers too. Any cross browser issues were debugged as they arose during module testing. Optimistic locking was used in database operations to improve concurrent user performance. Extensive use of stored procedures was done to ease network traffic and database performance. The design of this new system was done as per the branding standards of CLIENT. Nested cascading style sheets (CSS) were used to create the appropriate layout.

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CEO Agenda

CEO Agenda

The main source of advantage in the business comes from the business leaders's unique way of thinking and doing things. Organisations are often like photo copies of their business leaders. Have you created a custom software that reflects your unique way of thinking and doing business?


Technology is a magnifier. It loudly highlights both what is brilliant as well as the gaps in the processes. Dynamic business leaders are not intimidated by gaps but embrace the transparency and visibility of information to create a adaptive fast paced enterprise.


You should not use custom software everywhere in the business but only in those processes that are very special and unique to your business and which make you superior and specialized compared to the competition.

Click here for custom software checklist

Lab on Hire

Lab on Hire

We have great respect for innovative product development enterpreneurs who risk time and capital to make technology accessible to the masses. Option Matrix serves as an offshore development partner for product companies around the world with tremendous enthusiasm and pride


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